Over two action-packed weeks, UP A TONE EVENTS brought the Nissan Tekton Dealer Launch Training to Johannesburg, Durban, Port Alfred and Stellenbosch. Built around four key pillars – Know It, Touch It, Tell It and Sell It – the programme gave dealers a hands-on opportunity to discover the vehicle, explore its features and strengthen their product knowledge.

Behind the experience was extensive logistics and coordination, including the transportation, scheduling and positioning of both the Nissan Tekton vehicles and competitor vehicles across all four locations.

This allowed delegates to experience the Tekton alongside vehicles in its class and make meaningful comparisons.

Interactive elements such as the “Know It” wall and classic telephone booth added an engaging layer to the training, turning product learning into an experience.

From vehicle logistics and branded environments to interactive stations, every element was carefully coordinated to deliver a consistent and memorable Tekton experience at every destination.