MICE Sector

UP A TONE Events works extensively in the Meetings, Incentives, Conferences and Exhibitions sector and offers various services in each.

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“A gathering of people; as for a business, social, or religious purpose.” Meetings are the way we drive our business forwards or in a different direction. Whether it’s a formal meeting, annual general meetings (AGM), statutory meetings, or that very important board meeting the environment needs to be just right to achieve that objective.

Up and above booking the right budget fitting venue for your meeting we can also be sure there are no delays in AV, check-ins and parking. We also accommodate any groups and can ensure important aspects are taken into account like food preferences or  even prayer rooms. Give us the parameters and size of your meetings and we will make sure the logistical aspects are taken care of.


Whether it be a client or a staff member; incentives are the way to give back and reward. Incentives can be a collection of either local or international travel and having a clear cut strategic plan, deadlines and event scope is of the utmost importance. Whether it is for leisure or business your company or staff might need to travel and how this operation plays out is a direct stamp on your company’s reputation. At UP A TONE we make sure we implement every single small detail to make a trip as effortless as possible.

We can assist with numerous aspects including:

  • Travel logistics, flights and transfers
  • Travel agenda’s, incentives proposals
  • Mass visa applications
  • Travel assistants to lead and guide groups
  • Onsite events management
  • Budget negotiations
  • Travel gifts, corporate gifts and necessities
  • Team building and activities
  • Conferences and events while on incentives
  • Registration and check-ins on various points in the travel agenda


Conferences are where we enrich our minds and gather new and exciting ideas in a formal setting to drive the business forward. You need the perfect space to let those creative juices flow. UP A TONE EVENTS can source the perfect conference space, from small spaces to areas that can accommodate thousands. We work behind the scenes to make sure that the smallest details are managed correctly and that all the delegates attending can get the most out of the events.

Having super sharp clear AV and the right nutritional meals are where we bring our creative minds to the table. At UP A TONE we have come up with some very interesting creative interactive conference ideas. These sometimes include actors facilitating the conferences as well as incorporated custom-built sets and teambuilding. Conferences are the lifeblood of the corporate events industry and changing the internal ideas of how your staff or partners experience it will accomplish your strategic mission even that much more.


This public display of interest is all about getting the right attendees and exhibitors to your trade show.  At UP A TONE it’s not just about sourcing the right size venue, exhibition spaces and stands, it’s about internalising the exhibition experience. As with conferences the attending exhibitor is there to enrich themselves and having that right exhibition flow is going to be fundamental in how they experience it and if they will return the next year. Gathering big data and linking the right attendees with the right exhibitors is the technological future key that will unlock your event to a yearly highlight. Combined with gala dinners, cocktail parties, keynote speakers and technical tours we can produce a worthy product.

Some of the elements that we can assist with includes:

  • Exhibition space sourcing
  • Online and onsite registrations, pay portals and event dedicated websites
  • Exhibition marketing
  • Exhibition design, agenda, layouts and production
  • Travel and accommodation
  • Key-note and industry leader speakers.
  • Sponsorship opportunities where appropriate

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