The launch of the All new JEEP Renegade at Brooklyn McCarthy was not just a simple car launch

Collaborating with our favourite industry partners, Tanja Dekker from Kyoob Studio – Marketing and Events by Design, we put forth an event true to the “renegade” scope. After a custom black Russian welcome martini, guests set their sights on edgy furniture, a revolving JEEP showcase and a laser performance. This was just some of the nights WOW factors on this memorable night. The JEEP brand emulated right throughout the event including the laser show as well as the food presentation.

A custom countdown laser and video production kept the 200 guests eyes locked on the spectacular car. One of our favourite hosts and MCs, the acclaimed Martin Bester from Jacaranda FM guided us through swift formalities and as well as heightening excitement. The planning is in the detail and that includes thinking of items like smoke alarms as well as health and safety procedures. Bringing brands alive is just one of the many elements to what we offer as a company.