With a classy take on the “Big City Life in New York”, the L’Oreal South Africa staff were treated to a Big City Bash on the 6th of December 2024 to end an exciting, successful year!

UP A TONE organised, supplied and orchestrated exciting, exquisite event solutions & elements inspired by the vibrant colours & buzz of New York City’s Madison Square Garden, Time Square & Park Avenue. The event elements consisted of strategic, eye-catching furniture & decor, top-tier audio & technical elements, delectable grab-and-go New York inspired street-food as catering, delicious cocktails & beverages, and exciting, top-performing artists and entertainment with the likes of Amapiano Star and Glamour Woman of the Year 2024, Kamo Mphela, and the legends of Modern Fusion Music, Blow Electro Band. The event was hosted by South African MC & Comedian, Khanyisa Jam Jam who spear-headed the event’s formalities, and facilitated a “Daily Show” segment with L’Oreal South Africa’s CEO, Mr. Serge Sacre. This was an insightful, exciting & humerous segment for the guests.

An exciting array of arcade-inspired games were supplied as part of the guest entertainment, namely a Basketball Court, 3000-in-1 Arcade Game stations and Fast & The Furious Race Car Simulators, along with a few custom-designed L’Oreal activation stands where guests could win exciting prizes – Dark & Lovely, LA ROCHE-POSAY and Maybelline. A Selfie Photo Booth and a New York inspired Magazine Photo Booth, incorporating exciting, catchy phrases afforded the guests maximum photo opportunities.

The event was nothing short of spectacular and was a fantastic way for the L’Oreal team to end off their successful corporate year. UP A TONE was honoured to be a part of the successful celebration.