There are certain golden rules that you can follow to ensure your event is a success.

Use this checklist to make sure that you have covered all your bases and that your organisation is airtight. This way, no matter how small your event, you’ll be sure that it makes a big impression.

In the second blog of this three-part article, we look at how to best market your event and get people to attend.


Have a detailed marketing plan

Make sure that you have a marketing plan for the event in place – the more organised you are, the more professional, seamless and successful your event will be.

Be tireless in your efforts

No one wants to go to all the effort of organising an event and then have a poor, or no, turnout. To make sure people know of the event and want to attend, you have to market, market and market!

Define why people should show up

Ask yourself what’s the “draw” for attendees? What are you doing at the event that will bring those target attendees in the door, e.g. a party with entertainment and product demos and freebies for a consumer product launch or educational content or an exciting, well-known expert speaker for a business function.

Inform your target market why they should attend

While the benefits of attending your event are obvious to you, never assume that it’s as obvious to your target audience. Ensure they know what they will learn, who they will meet and why they should be there. Put it in writing and distribute it everywhere.

Learn how to work the media

Journalists are very busy and always on deadline … they don’t have time to hear a sales pitch. Let them know that the information exists and – for future stories – that you are an expert in that field. Include that information when you reach out.

Use Twitter hashtags

Twitter is great for promoting events and creating a sense of online community around an event. Create a unique hashtag and use it from the start. Place the hashtag on the event website and if you use the Tweet button for sharing on the site, work the hashtag right into the premade verbiage. When people tweet, it promotes the event automatically on Twitter.

Buy advertising on social media networks

This is a form of advertising that is often overlooked by people planning small events. Social advertising platforms, especially Facebook, LinkedIn and Twitter above all, offer in-depth targeting options that can significantly help to reach your target audience in your geographical location. You don’t need a lot of money and tickets are easily measured.

Use YouTube

YouTube is the second search engine worldwide after Google. Upload videos from your previous events or interviews with your speakers/performers. YouTube provides significant visual cues which can impact heavily on people’ decision-making processes.

Involve local bloggers

This is a great strategy to gain an audience before, during and after the event. Bloggers tend to have a wide reach that is already within a specific segment.

Use online registration

In today’s day and age there are payments options that are fuss-free and easy to use, so don’t scare away potential attendees by relying on outdated modes of payment such as physical payment at a bank with a faxed proof of payment; or cash only, at the door. Online registration can help you to secure as many attendees as soon as possible.

Incentivise local media to promote you

Press releases to relevant local media outlets will help generate news buzz. Look at getting local online ad traditional media involved as partners. Offer exposure at your event in return for publicising it. You can also approach them with the idea of running a competition for their readers to win tickets.

Have your speakers spread the word to their followers

If you have any experts/speakers attending, encourage them to publicise their attendance to their social media followers/email subscribers.

Offer early bird incentives

Early bird tickets at a cheaper rate are a great way to get early sign-ups by giving people an incentive to act now rather than wait and forget.

In the last part of this article, we will look at managing the team behind the event, what to do on the big day and what you should include in your contingency plan.

If you need assistance in organising an event, however big or small, contact UP A TONE EVENTS today for a one-stop solution.