Planning a corporate event can be quite stressful and usually leaves those involved feeling a little overwhelmed to say the least but the secret to success is really simple. Prepare, prepare, prepare, and once you’ve done that, stay organised.

In this two-part post we will look at six things to remember when planning a corporate event.

Understand your target audience

Once you make the decision to host your corporate event it’s important to understand who your target audience is. Make sure you know exactly who you are organising the event for and make the content relevant. Find ways to meet your audiences’ needs and give them a reason to attend your event.

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Remember why you’re holding the event

If you’re in the middle of planning your corporate event and find yourself asking the question “why are we holding this event again?” you’re in trouble. Always keep in mind the reasons you are organising the event to begin with. You need to clearly define your objectives and what you want your visitors to take away from the event. Having these outlined will help you make the right choices for your event from the word go.

Hold your ground

Once you have defined your target audience and objectives and know where you want to go with your event don’t let anyone steer you off course. At times suppliers, venues or other people in the event industry may try to prompt you to re-shape your plans, not for your benefit but for theirs, so stand your ground if you feel like any of the suggested changes are moving you away from your event vision and goals.

Don’t miss part 2 of our post where we look at three more things to remember when planning a corporate event.

Your company has a unique identity, at UP A TONE EVENTS we use your distinctive corporate style to create your conference, event and showcase. Whether it’s a small intimate event, private conference, product launch, annual conference, or a fabulous year end celebration of your company success. We have the tools and the team to make it work, contact us for more information today.